Case Study: ESET achieves near-zero reporting time and up to 10% e-commerce revenue lift with conDati

ESET believes conDati will transform days of spreadsheet work into an instant source of e-commerce truth

ESET, a global online security software vendor with more than 110 million users, faced a time‑consuming marketing analytics challenge: manually consolidating campaign data from 30+ MarTech apps into spreadsheets took roughly 20+ hours over two weeks, delaying insights and hindering ROMI improvements. To address this, ESET engaged conDati and activated conDati for e-Commerce, its Data‑Science‑as‑a‑Service platform, to centralize and analyze campaign performance.

conDati unified ESET’s siloed data and applied AI/ML to deliver live dashboards, forecasts and actionable optimization recommendations, turning weeks of manual reporting into same‑day insights. The solution cut monthly reporting effort to nearly zero, reduced time‑to‑assessment from 2–3 weeks to same‑day, and is projected to increase online revenue by up to 10% annually while freeing marketing teams to launch higher‑impact campaigns.

ESET

Maureen Plum

Senior Marketing Analytics Strategist