Case Study: Youth Marketing Connection achieves scalable campaign management with Microsoft SharePoint Server 2010 and Concurrency

Youth Marketing Connection saves 35% on deployment costs with Concurrency

Youth Marketing Connection (YMC), a specialist in peer-to-peer student marketing campaigns, faced challenges with inefficient manual processes for managing its nationwide network of student representatives. Their decentralized system, reliant on email and file-sharing, hindered scalability, limited reporting capabilities, and made it difficult to track and approve rep activities. YMC turned to Concurrency, Inc. to implement a solution using Microsoft SharePoint Server 2010.

Concurrency implemented a centralized platform called RepNet, which automated workflows for activity approvals and reporting. The solution provided mobile access and integrated with social media and business intelligence tools. This resulted in a 35 percent savings on deployment costs and eliminated 15-20 hours of manual data entry per week per client. Most significantly, YMC doubled its program management capacity and quickly acquired two new clients based on its new agile reporting capabilities.

Youth Marketing Connection (ymc)