Case Study: Mycogen Seeds strengthens customer connections with Concurrency and Microsoft SharePoint Server 2010

Mycogen Seeds Revitalizes Website to Grow Stronger Customer Connections

Mycogen Seeds, an affiliate of Dow AgroSciences, needed a stronger web presence to better connect with growers, improve brand recognition, and make it easier for visitors to find region-specific product and performance information. Working with Concurrency, Inc., Mycogen sought a website that would be more dynamic, easier to update, and better at driving visitors to contact sales representatives for next-step purchasing support.

Concurrency, Inc. built the new Mycogen site on Microsoft SharePoint Server 2010, using custom templates, web parts, and direct connections to Mycogen databases to deliver a data-driven, personalized experience. The site was launched in less than four months, in time for the 2011 seed purchasing season, and Mycogen reported major increases in site traffic, page views, and visitor retention in the first month after launch.

Mycogen Seeds

Donna Queisser

Digital Producer