Case Study: Mycogen Seeds strengthens customer connections with Concurrency and Microsoft SharePoint Server 2010

Mycogen Seeds launches a new website in less than four months with Concurrency

Mycogen Seeds, an agriculture company, needed to overhaul its website to build a stronger brand identity and provide growers with easier access to product information and sales representatives. Their outdated site was difficult to navigate and hard to maintain. Mycogen engaged Concurrency, Inc., which implemented a solution using Microsoft SharePoint Server 2010 for Internet Sites.

Concurrency used SharePoint Server 2010 to create a dynamic, data-driven website with a custom product finder tool. The solution streamlined content management and directly connected the site to Mycogen's databases. As a result, site traffic, page views, and visitor retention vastly increased in the first month after launch. Concurrency delivered the new site in under four months, meeting Mycogen's critical deadline for the purchasing season.

Mycogen Seeds