Case Study: inkbox improves tattoo discovery and application with Concrete

inkbox boosts successful design submissions from 50% to 95% with Concrete

inkbox, a direct-to-consumer tattoo brand, faced significant friction in its customer journey. Customers struggled to find a relevant design from its vast library of thousands of tattoos and often misapplied the product once received, leading to dissatisfaction. The company engaged Concrete to help remove this friction from the full customer experience, from browsing to application.

Concrete implemented a comprehensive solution that included a new visual identity system, a redesigned mobile-first e-commerce site with a component library, and a streamlined product application process. This work improved merchandising and onboarding, leading to a dramatic increase in successful custom design submissions from 50% to 95%. The project also validated new application technology and materials, which reduced the number of items in the package and significantly improved the customer experience.

inkbox