Case Study: Wine Collective Direct achieves global wine sales growth with Concrete CMS

Wine Collective Direct - Customer Case Study

Wine Collective Direct, a consumer-focused exporter of New Zealand wine, was struggling with an obsolete and hard-to-maintain PHP5 application. This challenge was compounded by the COVID-19 pandemic, which closed borders and eliminated the tourism that drove their winery tour sales. They partnered with Concrete CMS to build a modern platform to sell wine globally.

Concrete CMS was implemented with a powerful permissions system and page approval workflows, enabling individual wine producers to manage their own content and inventory. A custom authentication plugin and database redesign integrated the legacy system. The solution streamlined cross-border commerce, improved the customer buying experience, and led to an increase in sales for Wine Collective Direct and its producers.

Wine Collective Direct