Case Study: The Home Depot increases appliance warranty sales with Concrete CMS

The Home Depot - Customer Case Study

The Home Depot, the world's largest home improvement retailer, struggled to implement an effective online sales training program for its widespread appliance sales team. They partnered with Concrete CMS and the vendor Blue Atlas Interactive to create an innovative learning portal that would engage representatives and increase sales of appliance warranty plans.

Blue Atlas Interactive designed and developed a portal using Concrete CMS that featured a branded interface, multiple content types, and engagement contests. This solution led to a portal adoption increase of over 1000% and enabled the average store to achieve a 35% increase in appliance warranty sales. The open-source nature and security of Concrete CMS were key to the project's approval and success.

The Home Depot