Case Study: Rogers Behavioral Health improves content editing and data-driven personalization with Concrete CMS

Rogers Behavioral Health - Customer Case Study

Rogers Behavioral Health, a large not-for-profit provider of mental health and addiction services, faced the challenge of a difficult-to-manage Drupal website. Their team of editors needed a more user-friendly open-source content management system to improve content management and to capture better customer data for personalization. They chose to implement Concrete CMS.

The vendor, Trivera Interactive, implemented Concrete CMS to create a new website with customized themes and streamlined editing. This empowered the marketing team to easily manage content. The data-driven approach led to the creation of an Insurance Pricing Calculator, which saw significant engagement with over 16,000 visits and 43% of users taking action on the page.

Rogers Behavioral Health