Case Study: ITV Media improves lead quality and reduces irrelevant traffic with Concrete CMS

ITV Media - Customer Case Study

ITV Media, the commercial advertising division of the global broadcaster ITV, was facing significant challenges with its website. Visitors were mistakenly landing on the site expecting to stream television programs, leading to a high bounce rate, a poor user experience, and a flood of irrelevant inquiries. The company needed to improve the customer journey, generate higher-quality leads for its sales team, and realign its online presence with a refreshed brand. They partnered with the digital agency Rawnet, who utilized the Concrete CMS platform to address these issues.

Rawnet implemented a strategic solution using Concrete CMS, beginning with an in-depth analysis of ITV Media's business objectives. They overhauled the website's structure and content, removing the program catalog to reduce confusion and instead using specific shows as advertising case studies. This refocused the site on ITV Media's core B2B offerings. The new site, hosted on a scalable AWS solution, improved efficiency and reduced costs. The results included a dramatically improved customer experience, a reduction in irrelevant traffic, and the generation of higher-quality leads for the sales team.

ITV Media