Case Study: Brand Central streamlines digital asset management with Concrete CMS

How the US Army stores and shares digital assets from one location & across hundreds of sites to streamline workflow

Brand Central, the digital asset management system for the U.S. Army's MWR program, faced significant challenges with its older proprietary DAM and a difficult-to-use SharePoint system. Users were frustrated by poor search functions, a confusing navigation structure, and a cumbersome upload process, which wasted countless hours for hundreds of marketing professionals and delayed content distribution.

PortlandLabs implemented a fully managed Digital Asset Management system built on the open-source Concrete CMS platform. The solution featured an intuitive search, automated AI tagging to save hundreds of hours, and direct integration with over 100 Army MWR websites. The results for PortlandLabs' solution were substantial, with 732 active users and 39,843 file downloads, with 70% of visitors engaging with the site by downloading an asset.

Brand Central