Concrete CMS
37 Case Studies
A Concrete CMS Case Study
Fust Charles Chambers, a leading regional accounting services firm, faced the challenge of modernizing its aging website and brand identity without disrupting the recognition built over its 30+ year history. Their website lacked a clear structure, making communication difficult and failing to reflect the full scope of their expertise. They partnered with vendor Concrete CMS, facilitated by 76West Consultancy, to develop a new strategy.
The solution involved a comprehensive brand identity update and a complete website redesign using Concrete CMS. This provided a clarified structure organized around three core service areas, giving the in-house marketing team the tools to manage content easily. The results were significant: the sales team could create new client microsites in just five days to secure more business, and the website grew to over 300 pages to support business growth. Visitors gained a better understanding of the firm's services, presenting new opportunities.