Case Study: Bottomline achieves higher conversions and qualified leads with Rawnet and Concrete CMS

Bottomline Technologies - Customer Case Study

Bottomline Technologies, a financial software company, struggled with a complicated brand message and a sprawling portfolio of 31 solutions, making it difficult for prospects to navigate their offerings. Their challenge was to simplify their messaging, streamline user journeys on their website, and position themselves as a disruptive technology leader. They partnered with the agency Rawnet, which utilized the Concrete CMS platform.

Rawnet embedded its strategy team to deeply understand the business and then redesigned the website with Concrete CMS, creating simplified user journeys focused on core solutions. This solution, backed by the core Concrete CMS team for performance and security, led to a record number of qualified leads the month after launch. The project resulted in a 125% increase in web conversions and an 87% increase in site traffic compared to the previous year.

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