Case Study: Google boosts innovation ideation with Conceptboard

Google uses Conceptboard’s How Might We template in a 3-minute guide

The customer, Google, sought to enhance its team's creative problem-solving and innovation capabilities during the ideation phase of their Design Thinking process. To address this challenge, they turned to the vendor Conceptboard and utilized its collaborative How Might We template as a service to facilitate virtual brainstorming workshops.

Conceptboard provided a digital solution that enabled Google's teams to effectively run How Might We exercises. Using Conceptboard's template, teams reframed problems into opportunity-focused questions, deferred judgment to generate a multitude of ideas freely, and collaboratively voted to identify key questions for further exploration. This approach successfully fostered innovation and opened up more creative possibilities for solving complex problems.

Google