Case Study: Visit Plano elevates local tourism with Concept3d’s Localist Events calendar

Visit Plano keeps its event calendar traffic high with Concept3d after a seamless migration

Visit Plano, the official destination marketing organization for Plano, Texas, faced significant challenges with its homegrown event calendar. The previous solution overloaded server capacity, was difficult to maintain, and offered limited functionality for community partners. This created a bottleneck for their mission of driving tourism and economic activity. They partnered with Concept3D and selected its Localist Events platform to find a modernized solution.

Concept3D implemented its cloud-based Localist Events platform, which provided sophisticated and flexible tools for managing a high volume of events, including recurring entries and community submissions. The solution removed performance strain from Visit Plano's infrastructure and streamlined the event management process. The results included a seamless transition with no drop in web traffic, a significant increase in event submissions from local partners, and measurable wins like a local business attributing increased event attendance directly to being listed on the new calendar. Concept3D's platform proved to be a valuable economic development tool that fuels local engagement and revenue.

Visit Plano