Case Study: UC Davis turns its interactive map and virtual tour into a high-intent inquiry engine with Concept3D

UC Davis generates several thousand inquiries with Concept3d

UC Davis, a leading public research university, needed to transform its campus tour experience for prospective students and families. Their challenge was moving beyond static PDF maps and an anonymous virtual tour to capture identifiable leads and understand visitor engagement. They partnered with Concept3D to implement an interactive map and virtual tour.

The solution from Concept3D featured embedded inquiry forms integrated with the university's Slate CRM. This converted anonymous usage into high-intent inquiries, generating several thousand student leads and additional inquiries from families in the first year. Concept3D's tools provided crucial engagement insights, with lifts of 50–75% during key decision periods and successfully turning their digital tour into a measurable recruitment engine.

UC Davis