Case Study: University of Louisville achieves 3x event attendance with Concept3d Localist Events

Tripling Event Series Attendance with Localist Events

The University of Louisville needed a better way to promote campus events, since its old calendar was not appearing in Google search results and was limited in visibility and usage. It partnered with Concept3d and used Localist Events to improve discoverability, simplify event posting, and support a growing volume of campus programming.

Concept3d implemented Localist Events to streamline publishing from six steps to one and provide better analytics and event landing pages. As a result, the University of Louisville tripled attendance for its event series, increased event submissions from about 1,000 to 2,600 per year, and saw calendar traffic jump to 13,000–14,000 views per month, with one event series reaching 25,000 views in a week.

University of Louisville

Brandy Warren

Communications and Marketing Specialist