Case Study: Providence College engages stealth visitors and boosts admissions leads with Concept3D Interactive Maps and Spotify

Providence College generates 52 form submissions per month with Concept3D

Providence College, a private Catholic university, faced the challenge of engaging a growing number of prospective students visiting campus outside of official scheduled tours. Without a way to guide these "stealth visitors" or collect their information, the college was missing key engagement opportunities. They partnered with vendor Concept3D to address this using an interactive map service.

Concept3D's solution was a self-guided walking tour powered by Spotify and integrated into their interactive map. This audio tour delivered a curated campus experience accessible at any time. The solution generated 52 form submissions per month, converting stealth visitors into actionable leads, and achieved 821 monthly Spotify downloads. It also provided consistent engagement during off-peak times like Sundays and holidays.

Providence College