Case Study: Lakeland University enhances campus storytelling and admissions with Concept3D

Lakeland University boosts campus engagement with Concept3D's top two map categories: Athletics and 360° Panoramas

Lakeland University faced the challenge of outdated digital tools for showcasing its campus, including a static, non-mobile-friendly map and separate, quickly obsolete YouTube virtual tours. This hindered storytelling for marketing and admissions, making it difficult for prospective students, especially those unable to visit, to visualize campus life and navigate facilities. To address this, the university partnered with Concept3D to create a modern, digital-first experience.

Concept3D implemented an Interactive Map solution featuring 360° panoramas, integrated tours, and wayfinding. This provided an immersive, mobile-friendly platform that allowed prospective students to explore campus visually and at their own pace. The solution became a key storytelling and admissions tool, helping convert interested students into campus visitors. Beyond admissions, various university departments now use the map for events, HR, and housing. Lakeland University reports a seamless partnership with Concept3D and values the platform's role in enhancing accessibility and personalized engagement.

Lakeland University