Case Study: Kansas City Chiefs enhance game day fan experience with Concept3d Interactive Maps

Creating a Championship Fan & Guest Experience on Game Day

The Kansas City Chiefs wanted to create a better game day fan and guest experience while also helping staff answer questions more quickly. Before using Concept3D’s Interactive Map, event staff struggled to remember details about game day operations and fan experience.

Concept3D implemented an Interactive Map with a search function that helped staff quickly find answers and locations. The results were strong: the map generated over 170,000 views, with an average visit time of 7 minutes, and the digital team saw usage increase game over game, showing it was valuable to guests.

Kansas City Chiefs

Nick Capo

VP of Event Operations