Case Study: JCB improves lead management and brand awareness with Concept Services

JCB drives $10M+ through the pipeline with Concept

JCB, a global leader in construction equipment, faced challenges with brand awareness, lead nurturing, and providing effective support for its extensive dealer network. To address these issues, they partnered with Concept Services to improve their sales development processes and CRM management.

Concept implemented a strategic outreach program utilizing outbound calls and emails to generate market intelligence and increase brand awareness. They also designed targeted lead nurturing initiatives and created an automated lead distribution process within Salesforce. This solution qualified over 3,700 leads, made more than 36,000 calls, and worked over $10 million through the sales pipeline, significantly improving JCB's market intelligence and dealer support.

JCB