Case Study: InnovAsian Cuisine achieves focused growth and double sales potential with Concentric

InnovAsian boosts $160 million in sales with Concentric

InnovAsian Cuisine, a Seattle-based maker of Asian food, faced a challenge in growing its multi-serve frozen retail offering. The entire category was dominated by non-brands and suffered from low household penetration and a lack of consumer loyalty. The vendor, Concentric, was engaged to help the company find a path to sustained growth.

Concentric implemented a strategy focused on a select set of growth metrics, creating a dashboard for the sales team to track days between purchase, household penetration, and ACV. They also developed a "take-in" creative campaign targeting consumers deciding on dinner options. This solution from Concentric helped InnovAsian double its sales by focusing on markets with high category development but low brand development.

InnovAsian Cuisine