Case Study: Goetze’s drives sales velocity with Concentric

Goetze’s rekindles caramel brand love with Concentric to drive velocity and HH penetration

Goetze's Candies, a fifth-generation family-owned caramel producer, faced the challenge of flat sales velocity and household penetration despite a surge in caramel's popularity. They partnered with the vendor Concentric to reignite their iconic brands, Caramel Creams and Cow Tales, and win back market share from new competitors.

Concentric implemented a multi-pronged campaign based on insights around consumer nostalgia. Their solution used targeted advertising, in-store retail materials, PR, and experiential events to help consumers rediscover the candy. The creative work reinforced the product's iconic look and name, successfully driving re-engagement for Goetze's.

Goetze’s