Case Study: Rebuilding Exchange refreshes its brand and positioning with Concentric Design

Rebuilding Exchange refreshes its brand in 2021–2022 with Concentric Design

Rebuilding Exchange, a Chicago nonprofit focused on reclaiming building materials and workforce development, faced the challenge of refreshing its brand following a merger. They hired Concentric Design to establish new marketing positioning and a visual identity system.

Concentric Design created a comprehensive new visual identity for Rebuilding Exchange. The solution included a new logo, brand guidelines, and materials such as outdoor advertisements and a branded box truck to promote the nonprofit's workshops and employment programs.

Rebuilding Exchange