Case Study: Evocative Humanizes Its Brand Identity with Concentric Design

Evocative expands its brand identity in 2022–Present with Concentric Design

Evocative, a global data center company, had a new marketing strategy centered on an "IT, More Human" brand essence. Their challenge was to translate this updated strategy into a cohesive and effective visual identity. They partnered with Concentric Design to achieve this goal.

Concentric Design implemented a comprehensive visual identity system for Evocative. The solution included updated brand guidelines, document templates, a custom color palette, technology icons, and materials ranging from presentations to environmental signage. This provided Evocative with a consistent and professional branded look across all touchpoints. Concentric Design continues to provide ongoing design support to the Evocative marketing team.

Evocative