Case Study: Chan Luu Achieves 44% Revenue Growth with Conative AI

Conative AI helps take Chan Luu's YoY revenue from -25% to +44% in just one year

Chan Luu, an artisan jewelry and apparel brand, faced a significant challenge with a 20% drop in orders and a 25% drop in revenue in 2022. This was compounded by a critical, months-long stockout of its best-selling products, which revealed a major disconnect between its marketing efforts and inventory management.

Conative AI provided the solution with its predictive product analytics and AI demand forecasting. By leveraging real-time insights, Chan Luu aligned its inventory and marketing strategies. This new approach led to a 12% boost in average order value, solved chronic understock issues, and ultimately generated a 44% jump in revenue in Q1 of 2024.

Chan Luu

Michelle Chen

Ecommerce Director