Case Study: the 2nd largest sportswear company in the world achieves 4% higher net new customer revenue with Comsense Technologies

The 2nd largest sportswear company in the world improved their revenue via net new customer acquisition by 4% in two months

The largest sportswear company was struggling to leverage transactional data for personalization, had limited customer segments for targeting, and lacked a strategy to cultivate brand ambassadors. They partnered with Comsense Technologies to address these challenges.

Comsense Technologies implemented a solution involving data engineering, application engineering, and experience & AI. This included building a Single View of the Customer (SVOC), creating dynamic segments and predictive models, and orchestrating multi-channel campaigns. The results were significant: a 4% increase in revenue from new customers, a 3% improved wallet share per existing customer, and a 23% reduction in marketing campaign costs for the largest sportswear company.