Case Study: a New Zealand retailer boosts sales with Comsense Technologies

Data science to step up the retail game for the largest retail brand in New Zealand specialized in outdoor and adventure sports equipment

Comsense Technologies was engaged by New Zealand Largest Retailer, a major outdoor and adventure sports equipment store, which was struggling to boost sales and customer acquisition. The retailer was unable to effectively use its transactional data to identify relevant offers or to predict and prioritize key customer segments like discount seekers and full-price buyers.

Comsense Technologies deployed a cross-functional team that built a consolidated data lake and created unique customer IDs. They used advanced segmentation to build detailed customer profiles and developed predictive models for cross-selling and reactivation. This solution included a next best product recommendation engine, which increased sales by 6%. Comsense also provided sophisticated customer segmentation and CLTV modelling to help drive highly tailored marketing offers.