Case Study: a leading multinational sportswear company improves online conversions with Comsense Technologies and Acoustic Tealeaf

A leading multinational Sportswear Brand implements 80+ automated workflows and boosts conversion rates by 40%

A leading multinational sportswear company faced challenges in identifying customer touchpoints and struggles across its website and mobile app, which led to missed business opportunities and an inability to increase engagement. They were unable to diagnose issues like checkout errors from incorrect coupon codes. The company engaged Comsense Technologies, utilizing their DataSense service, to address these experience gaps.

Comsense conducted a comprehensive audit of customer journeys and implemented the Acoustic Tealeaf solution for struggle analytics. Their approach included detailed behavior analysis, heat maps, and custom reporting to identify and fix broken user experiences. This enabled the client to recalibrate key customer personas and journeys. As a result, Comsense helped the company dramatically improve its online conversions, achieving a 3X increase in conversion rates by proactively eliminating customer struggles.