Case Study: Famous Footwear boosts foot traffic and sell-through with ComQi digital signage

ComQi’s end-to-end digital signage solution is helping Famous Footwear engage shoppers and optimize sales with the help of Intel® processors, technologies, and support

Famous Footwear wanted a scalable digital signage solution to replace print media and fix issues with earlier deployments, such as unreliable displays, synchronization problems, and slow technical support. The retailer needed a flexible way to deliver localized content across stores of different sizes, from small LCDs to large window displays, while also helping shoppers find the fashion information they wanted. Famous Footwear turned to ComQi for an end-to-end digital signage platform.

ComQi implemented Intel processor-powered media players running its EnGage cloud-based CMS, along with customized LED and LCD displays at flagship stores, Trend Fixtures, window displays, and internal video walls. The solution enabled centralized control of thousands of players, remote content updates, and store-specific scheduling. Results included greater customer engagement, higher foot traffic, and improved sell-through of promoted products; notably, locations with Trend Fixtures saw foot traffic rise 5.7 percent.

Famous Footwear