Case Study: British Council improves IELTS test preparation with Computools

British Council increases IELTS test registrations with Computools and drives a 42% rise in tests administered

The British Council, a prominent organisation promoting educational opportunities and cultural relations, faced challenges with its online presence for its English language tests. It needed a modern, responsive website to consolidate resources, improve user experience, and mitigate the impact of unofficial test materials. They engaged Computools for a comprehensive CX strategy and design solution to address these issues.

Computools revitalized the platform by developing a user-friendly WordPress portal, enhancing UX/UI design, and implementing SEO strategies. The solution streamlined test preparation with integrated resources and analytics. This project led to a significant 42% global increase in tests administered, successfully meeting the client's goals for improved engagement and efficiency.

British Council