Case Study: USF Credit Union achieves 40% lower churn and stronger account growth with CSI’s Velocity and Invitation Checking® System

USF Credit Union lowers churn 40% with Computer Services Inc

USF Credit Union faced high account turnover and low engagement in the competitive southern Florida market. To address this challenge, they partnered with the vendor, Computer Services Inc (CSI), and implemented solutions from CSI's Velocity product line, including the Invitation Checking System (ICS), to revamp their retail strategy and drive growth.

The solution empowered staff with a more personalized, sales-oriented approach and a digital referral tool that resonated with their student demographic. This partnership with Computer Services Inc yielded significant results, including immediate checking account growth, a 40% reduction in churn, and a 4-to-1 return on investment, allowing the credit union to reinvest in member services.