Case Study: Rosedale Bank achieves 6X ROI and attracts younger customers with CSI's Invitation Checking System

Rosedale Bank drives 6.3-to-1 ROI with Computer Services Inc

Rosedale Bank, a traditional bank serving an older clientele, sought to attract a younger demographic for long-term sustainability. They partnered with vendor Computer Services Inc (CSI) and its Velocity division to implement the Invitation Checking® System (ICS) as part of a new acquisition strategy.

The solution involved a targeted referral program marketed through social media, incentivizing existing customers to refer new ones. This strategy successfully modernized the bank's image. The results were significant: the average age of new ICS-acquired account holders was 11 years younger, and the program delivered a 6.3-to-1 ROI. Computer Services Inc's ongoing support and training were credited as key to this success.