Case Study: Rally Credit Union achieves long-term member engagement growth with CSI Velocity Account Revenue Solution

Rally Credit Union grows account engagement with CSI’s ARS over 15 years

Rally Credit Union faced challenges with member engagement, including lower-than-average credit scores and limited success with traditional credit cards. They sought a win-win solution to drive usage and build long-term relationships. The credit union partnered with Computer Services Inc (CSI) and implemented its Velocity Account Revenue Solution (ARS) to address these issues.

The solution involved a comprehensive program focused on executive buy-in, staff training, and data-driven insights provided by CSI. This approach optimized debit card adoption and tracked performance. The results were remarkable growth, with ARS providing a steady revenue stream through interchange income and fostering stickier member relationships. This success allowed Rally Credit Union to reinvest in technology and services, demonstrating the value of the partnership with Computer Services Inc.

Rally Credit Union