Case Study: Isabella Bank boosts debit card usage and checking account growth with CSI’s Retail Performance Engine

Isabella Bank boosts growth and engagement over 18 months with CSI

Isabella Bank, a Michigan-based financial institution, faced challenges in generating organic growth for its debit card usage and checking accounts despite previous marketing efforts. To address this, the bank selected Computer Services Inc (CSI) and its Retail Performance Engine suite of solutions as a strategic vendor to help drive engagement and growth.

Computer Services Inc (CSI) implemented its full Retail Performance Engine platform, including the Intelligent Limit System, in a phased rollout over 18 months. The solution-focused partnership and proactive support from CSI's team delivered significant results, boosting both revenue and customer engagement metrics. This success has allowed Isabella Bank to expand its innovations and strategic direction while effectively competing with larger institutions.

Isabella Bank