Case Study: Community Banks achieves 31% referral-driven growth with Computer Services Inc's Invitation Checking System

Community Banks drives 31% referral growth with Computer Services Inc

The customer, a community bank, was facing an increasingly competitive market and needed a better acquisition and growth strategy. They turned to vendor Computer Services Inc (CSI) and initially implemented its Account Revenue Solution before later launching CSI's Invitation Checking System.

Computer Services Inc's solution provided a coordinated, data-driven digital growth strategy that relied on employee training and rewards to generate referrals. The results for CSI were strong, with over 30% of the bank's new accounts coming from referrals, an ROI well above typical ranges, and 30% more debit card swipes. The bank also expanded its use of CSI's My Rewards Premium Cards, resulting in 36% of account holders signing up.

Community Banks