Case Study: Citizens National Bank of Cheboygan drives loan growth with CSI's Virtual Branch

Citizens National Bank - Customer Case Study

Cit loan growth while meeting the needs of mobile consumers. To compete with larger banks, the bank needed to prove it had robust digital banking solutions and partnered with Computer Services, Inc. (CSI) to achieve this.

Computer Services, Inc. provided its integrated mobile and internet banking solutions to help the bank create a "Virtual Branch," an online replica of a physical branch. This solution made it easy for customers to submit applications and access services. As a result, the Virtual Branch now averages 500 visits per month and has led to a measurable increase in online applications for both loans and checking accounts from new and existing customers.

Citizens National Bank

Vicki Hand

Senior Vice President and Cashier