Case Study: Ace Supply Company, Inc. keeps catalog pricing current with Catalog Builder from Computer Pundits Corporation

Digital Cataloging Gives Wholesale Distributor's Customers Continuous Access to Up-to-Date Pricing

Ace Supply Company, Inc., an HVAC wholesale distributor in Eagan, Minnesota, wanted a more efficient way to manage its product catalog. Its in-house process was laborious, and new catalogs were printed only once every couple of years, so the company began looking for a cost-effective alternative. It chose Catalog Builder® software from Computer Pundits Corporation instead of outsourcing catalog production.

Using Catalog Builder® from Computer Pundits Corporation, Ace Supply now generates pricing pages for its binder catalogs and searchable digital catalogs with a hyperlinked table of contents that customers can access 24/7 on the company website or on CD. Greg Vogel said the main benefit is being able to update list prices and generate new catalogs on demand. Ace Supply has been using the software for nearly five years and plans to use its browser and shopping cart features to support eCommerce.

Ace Supply Company, Inc.

Greg Vogel

Supply Technical and Information Services Manage