Case Study: Rowleys Wholesale drives online sales with eCommerce21 from Computer Pundits Corporation

Automotive Wholesale Supplier Drives Online Sales with eCommerce21 and Infor SX.e

Rowleys Wholesale, an automotive wholesale supplier serving Michigan, Ohio and Indiana, needed to modernize its eCommerce storefront. Its older site let customers view part numbers and pricing, but it could not support the product images and detailed information the company wanted to add.

Rowleys chose eCommerce21 from Computer Pundits Corporation for its integration with Infor SX.e, Grey Wolf APIs, catalog management tools, and B2C capabilities. The new site, integrated with Infor SX.e, DigitalShipper Enterprise, and Payflow Pro, lets customers browse categories, view images, read detailed descriptions, and place orders online, while also opening the store to B2C shoppers and earning positive responses from long-time B2B customers.

Rowleys Wholesale

Mike Rowley

CFO