Case Study: Total Eye Care achieves increased revenues and lower marketing costs with Compulink's Eyecare Advantage EHR

Total Eye Care - Customer Case Study

Total Eye Care, led by Dr. Richard Driscoll with clinics in Colleyville and Keller, Texas, has used Compulink’s Eyecare Advantage/EHR for a decade to go paperless. Although the practice had amassed extensive patient data, Dr. Driscoll wanted to leverage that information to boost revenue and reduce marketing costs.

By using Compulink’s email and internet marketing, Patient Web Registration and customizable EHR fields (for example, “How did you hear about our practice?”), the practice began targeted outreach and efficient data-driven campaigns. The insights enabled cutting an ineffective $7,000 Yellow Pages expense, improved recall targeting and product promotions, reduced staff data entry time, and delivered higher response rates, lower marketing spend and greater operational efficiency.

Total Eye Care

Richard Driscoll

Owner