Case Study: Top Nutrition and Fitness App doubles organic traffic and gains 1,300 image rankings with Compose.ly

Top Nutrition and Fitness App doubles organic traffic with Compose.ly and gains 1,300 new image rankings

The customer, a top nutrition and fitness app, faced a significant drop in organic traffic due to technical SEO issues following Google's algorithm updates. Their one-woman editorial team needed a communicative and flexible SEO partner to help diagnose the problems, which included missing schema markup and alt text that caused a loss of SERP features. They turned to the vendor, Compose.ly, for support.

Compose.ly's SEO team implemented a comprehensive optimization strategy that included technical fixes, in-depth keyword research, and on-site optimizations for their large content library. The solution delivered major improvements: the app regained 1,300 new image search appearances, doubled organic traffic to optimized pages in one month, and increased its year-over-year click-through rate by 97%.