Case Study: Netwrix achieves stronger SEO performance and streamlined content management with Compose.ly

Netwrix increases keyword rankings by 2,700 with Compose.ly

Netwrix, a B2B data security software company, faced challenges in creating technical content for its marketing efforts. Finding freelance writers with niche expertise in data governance and compliance was difficult, and managing multiple external contacts was onerous. They turned to the vendor Compose.ly and its Managed Service plan to streamline content creation and improve SEO performance.

Compose.ly provided Netwrix with vetted writers and a dedicated account manager, which simplified project management and eliminated the need to recruit other freelancers. The solution delivered significant SEO results, with the content ranking for over 2,700 new keywords. One high-performing article alone ranked for 301 keywords and achieved first-page results for high-volume search phrases, critically expanding Netwrix's organic reach.

Netwrix