Case Study: Everspring achieves 70% lower content costs and top SERP rankings with Compose.ly

Everspring cuts content costs by 70% with Compose.ly

Everspring, an EdTech services provider, needed a cost-effective way to scale high-quality, SEO-driven blog content for its higher education clients to boost student enrollments. Their previous vendor was too expensive, charging nearly $5,000 for only 6,000 words. They sought a new content partner to manage the high demand without sacrificing quality or support.

The vendor Compose.ly provided dedicated client success management and a team of vetted writers, delivering publish-ready content that matched various client brand voices. Compose.ly cut Everspring's content costs by 70% while tripling word output. Results included top SERP rankings, a top-performing blog generating 2.7k organic traffic, a 114% increase in overall organic traffic, and significantly improved keyword rankings and backlinks for their clients.

Everspring