Case Study: City University of Seattle increases organic traffic by 37% with Compose.ly

City University of Seattle boosts organic traffic 37% with Compose.ly

City University of Seattle (CityU), a top online university program, faced a challenge in ranking highly in organic search results for its target keywords due to a lean marketing team. Their limited content output hindered their ability to establish authority. Seeking to increase organic traffic, improve lead generation, and boost brand awareness, CityU turned to the vendor Compose.ly for an SEO and content solution.

Compose.ly provided strategic SEO guidance and a team of vetted writers to produce high-quality content. This partnership acted as an extension of CityU's internal team, alleviating their workload. The results were significant, with CityU achieving a 37% increase in organic traffic in five months. They now rank in the top 3 search results for 248 keywords, which contributed to a 5% increase in quality form fills.

City University of Seattle (CityU)