Case Study: Casebook achieves 214% more blog views and doubled organic traffic with Compose.ly

Casebook grows blog views 214% with Compose.ly

Casebook, a platform for human and social services software, struggled to find writers with the necessary subject matter expertise and SEO knowledge to boost organic performance. Budget constraints prevented hiring in-house, and previous freelance writers and consultants failed to deliver quality content that resonated with their specialized audience. They turned to vendor Compose.ly for SEO content writing services.

Compose.ly provided a seamless solution, acting as a trusted extension of Casebook's team with writers who demonstrated deep expertise and cultural sensitivity. The partnership yielded significant results: year-over-year blog views increased by 214% and organic traffic more than doubled. This growth allowed Casebook to reduce its paid keyword spending by two-thirds, and the content directly contributed to acquiring over 20 new customers.

Casebook