Case Study: Boreas Technologies achieves 5X more SEO clicks with Compose.ly

Boreas Technologies boosts SEO clicks 5X with Compose.ly

Boreas Technologies, a seller of haptic drivers, struggled to scale its SEO content due to the high technical knowledge required. Their small marketing team, led by Marc-Andre Morin, could only produce one article per month, which consumed a full week of resources. They lacked an in-house SEO specialist and needed a scalable solution for their technical niche, leading them to seek a partnership with the vendor Compose.ly.

Compose.ly provided a low-touch solution, delivering high-quality technical content and handling keyword research and outlining. This partnership allowed Boreas to increase output to four articles per month with minimal internal effort. The results were a 4-5X improvement in all SEO metrics: daily impressions grew from 2,000 to 10,000, daily clicks increased from 50 to 170, and key keyword rankings improved from 30+ to 14 or higher. This performance led Boreas to reallocate budget from paid channels to SEO, achieving significant growth with only a few hours of management time per month.

Boreas Technologies