Complex Creative
13 Case Studies
A Complex Creative Case Study
Complex Creative partnered with Retirement Capital, a leading pension company, to overhaul its digital presence. The customer's challenge was that its outdated branding and website failed to reflect its advanced technology, requiring a modern yet balanced aesthetic to appeal to a traditional audience while complying with strict financial regulations. They needed a cohesive new look translated across a mobile app, web platform, marketing materials, and customer website.
The solution from Complex Creative involved a two-year collaboration to develop a comprehensive new brand identity, including a logo and app icon, and to design all interfaces for the financial platform. They placed a strong focus on the UI/UX of the mobile app, which launched successfully on the Apple Store and Google Play. The project resulted in an app that exceeded download expectations and effectively communicated the platform's capabilities.