Case Study: Obsidian Drinks secures funding and launches a standout brand with Complex Creative

Obsidian Drinks secures funding and launches with Complex Creative

Complex Creative was approached by Obsidian Drinks, a startup ready-to-drink alcoholic beverage company, at its inception. The challenge was to secure vital investor funding during the COVID-19 lockdowns, needing to pitch a brand with long-term viability beyond the pandemic trend and move from concept to production.

The solution from Complex Creative was a full-service approach, creating a successful investor pitch deck, a complete brand identity and packaging, and interim digital content. This work secured the necessary funding for Obsidian Drinks, led to partnerships with major brands for their launch, and established their market presence with a new e-commerce website.

Obsidian Drinks