Case Study: C-Model builds a strong, modern fintech brand with Complex Creative

C-Model launches a modern fintech brand and website with Complex Creative in 2022

Complex Creative partnered with C-Model, a female-led fintech startup, to develop branding and a website. The challenge was to create a brand identity that was strong and professional for the financial industry while incorporating feminine elements, all while aligning the visions of the three co-founders.

The solution from Complex Creative involved extensive brainstorming to strike the right balance. They implemented a design using bright, feminine colors combined with gradients, a strong logo, and sans-serif fonts with darker blues to achieve a modern, tech-focused fintech aesthetic.

C-Model