Case Study: EV Approved achieves a low-carbon, high-performance website refresh with Complex Creative

APPROVED reduces carbon emissions by over 400% with Complex Creative

The customer, EV Approved, an arm of the Retail Motor Industry Federation, faced the challenge of modernizing its website while adhering to strict sustainable web design practices to reflect its mission of promoting electric vehicles and sustainability. They partnered with vendor Complex Creative for a bespoke WordPress design and development solution to create a low-carbon, high-performance site.

Complex Creative developed a bespoke WordPress theme that was both lightweight and easy for the client to manage. The solution modernized the organization's online presence and significantly reduced its digital carbon footprint. The new website delivered a measurable impact, reducing carbon emissions by over 400% and increasing performance across all areas by at least 150%.

APPROVED