Case Study: Ulmart improves customer acquisition return and margins with Competera Price Intelligence

Ulmart - Customer Case Study

Ulmart used Competera Price Intelligence to improve return on customer acquisition cost and build a more complete online merchandising system. The company wanted to account for competitors’ prices and how they affected conversion rates across products, regions, and acquisition channels.

Competera helped Ulmart collect and analyze real-time market pricing data with OWOX BI, Google Analytics Enhanced Ecommerce, and Google BigQuery, including details from 90+ million page views. The analysis gave Ulmart a quantitative view of competitors’ price impact, helped increase margins for certain product groups without losing conversions, and created a framework for automated campaign optimization driven by real-time conversion and market-price data.

Ulmart